On Marketers and PR

I woke up this morning, signed the kids up for their co-op classes, finished cataloging the leftover supplements I had from Liam's old kindergarten curriculum, did a hit with CNBC, and will be appearing on Larry King again tonight shortly to talk about stuff half of you don't want to hear. Them eeeeevil politickin thangs!

But not before I glanced in my inbox and took a quick count of the forty or so press releases sent to me just today. Yes, you read that right. JUST TODAY. A gob of them were marketers checking in. Did you get our press release about this INSERT PRODUCT NAME HERE? Do you need further images or would you like to spend an inordinate amount of free time you don't have to give us free publicity for our products or services without the courtesy of so much as an offer of any sort of reimbursement? Why no, thanks, I would not like to spend an inordinate amount of free time I don't have to fake desire to perform a function for you, for free, that most people with two brain cells to rub together either a) request payment for or b) offer some sort of reimbursement. 

Is that harsh? 


Look, my bag isn't products and reviews and all of that, there are some chicks who do it, rock out with your socks out, but that's not my scene. Last year I spoke about this and made the remark that there are a whole lot of women bloggers out there who don't recognize their worth, be it skill or with time. There are a lot of marketers out there who don't get that the majority of us don't exist to serve as the Flava Flav to their particular product. I get bored simply thinking about press releases and hi-res jpegs of crap I don't care about, to say nothing of the energy it would require to fake enthusiasm about it in written form. I feel more, and more varied, women bloggers should speak up about this and marketers shouldn't assume that we care to have our inboxes filled up with eleventy perfrillion press releases when, if you're like me, you receive on average a couple of hundred emails per day. 

Basically, don't send me your press releases or expect me to do anything other than hit DELETE unless you do two of these three things, a) being non-negotiable:

a) Realize that I'm a capitalist. I work hard to sustain myself and my family. If you expect me to take more than a fleeting glance of a moment away from my family for the sake of your product you best make it worth my while and while you're at it, have the same consideration for the copious amount of other women bloggers as well.

b) Don't send me an email about your amazing product/trip/service without offering me or any other blogger to whom you write the opportunity to partake of it themselves. 

c) Don't send me an email about your amazing product/trip/service without offering my readers a chance to partake of it. 

People love getting stuff or being able to give stuff to their readers. Unless you just fell off the turnip truck, realize this. 

Look, I have nothing against people out there doing their jobs and I appreciate the marketing and now super-saturated market of mom blog reviews and the like because there are women now able to bring in a little something extra to their households where perhaps they were unable to before. I get it. I'm glad for it. Imaginary noisemakers and related celebratory noises here. But please don't assume that a woman's time isn't valuable or that she has the time to dig the important emails out from under the debris of press releases, and don't hound her if she's unable or unwilling, because you as a marketer completely forgot the courtesy of making something worth her while, regardless whether or not she's on the radio every day or a regular stay-at-home-mom working her skills and juggling kids, bills, and errands. Don't think that "reimbursement" means the simple recognition of having sent a press release to a bloggers, either. They're worth a lot more than that. Yes, I've known of companies who've operated in such a manner. 

Also, big government be damned. I've disclosed in the past, a couple years ago when I still did a rare product mention, without Uncle Sam getting all up in my bidness.

Powered by Movable Type 4.1




Dana asks: "Thanksgiving Traditions: Yours or Your Mother's?"